E-LOAN and RE/MAX Regional Services Announce Strategic Alliance

E-LOAN®, an online consumer direct lender, and Mortgage Initiatives Inc., a division of RE/MAX Regional Services (which serves RE/MAX of Georgia, Kentucky, Tennessee and Southern Ohio) today announced a strategic alliance designed to serve the 56 percent of homebuyers who are making the Internet their first stop in the home buying process.

“As we looked to enhance our website and educational offering by partnering with an online home loan provider, E-LOAN quickly emerged as the clear and best choice.” said Darko Kapelina, Manager of Operations at RE/MAX Regional Services in Alpharetta, Georgia. “E-LOAN’s continued focus on making the home loan purchase transaction as fast and easy as possible perfectly complements RE/MAX’s commitment to leveraging training and technology to provide our team access to the best tools and partners available to help them meet the needs of their clients.”

“As the growth in the number of consumers who turn to the Internet to shop for homes and home loan financing continues to expand, E-LOAN is thrilled to partner with RE/MAX Regional Services — a true innovator and leader in buying and selling homes nationwide,” said Mark Lefanowicz, President of E-LOAN. “We’re confident that by working together we can achieve our common goal of using technology to make the home buying experience faster, easier and more predictable for consumers and RE/MAX sales associates.”

As part of the alliance, the homepages of the RE/MAX Regional Services websites for Georgia, Kentucky, Southern Ohio and Tennessee prominently display an E-LOAN® link to direct consumers to the E-LOAN® pre- qualification and pre-approval center. From there, consumers can shop for home mortgage rates, submit an application and get an online approval decision all within minutes.

Once they’re pre-qualified or pre-approved, sales associates and their clients are empowered to be taken seriously by prospective sellers. After their offer has been accepted on a house or condo, sales associates and their clients can depend on E-LOAN’s on-time closing guarantee and the personal attention provided by experienced loan consultants dedicated to RE/MAX Regional Services seven days a week.