NexTag®, the leading comparison shopping website for products and services, today announced it has signed two agreements, with Equifax and with TrueCredit, to provide convenient accessibility to consumer credit services on NexTag.com — an additional way for NexTag users to save valuable time and money before buying gifts this holiday shopping season.

“As consumers begin to gear up for the busy holiday shopping season, it’s crucial for them to understand and monitor their personal credit background, especially when preparing for big-ticket purchases like an HDTV or a second mortgage,” said Purnendu Ojha, CEO and co-founder of NexTag. “NexTag believes in empowering online shoppers to make smarter buying decisions. Our innovative comparison shopping features, and our timely addition of providing access to credit reporting services all equip the consumer to do just that.”

NexTag is working with industry leaders Equifax and TrueCredit to provide its savvy shoppers with the latest tools to make informed purchasing decisions and safeguard against fraud. These tools assist consumers in managing their credit, which can position them for more favorable interest rate options and improved borrowing power.

“Working with a comparison shopping leader like NexTag, we are helping millions of online shoppers learn how to negotiate the best deals possible by taking control of their credit,” said Steve Ely, group executive, Personal Solutions, Equifax. “The combination of Equifax’s credit management expertise and NexTag’s industry knowledge provides a platform for giving consumers increased buying power while helping to protect them against fraud and identity theft.”

With the holiday season quickly approaching, consumers also may be particularly vulnerable to identity theft since one-fifth of retail industry sales occur during this hectic time of year(1). By offering easy access to a suite of powerful and flexible credit monitoring services, NexTag is arming today’s consumers with the information they need to maximize their shopping dollar.

“Many consumers are unaware that their credit information can really affect their buying power,” said John Danaher, President of TrueCredit, TransUnion’s consumer services subsidiary. “Working with NexTag will give Internet shoppers the ability to readily assess their credit report and make sound decisions based on that information.”


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