DIVDAT, Inc., a Ferndale, Mich.-based provider of data-driven preferential communication services and applications to optimize corporate account receivables and document management, announced today the launch of CashLINCTM.  The proprietary data integration, notification and response system is a complete receivables management communications tool for DIVDAT’s credit and collections, utilities, financial services, insurance and telecommunications clients.

CashLINC’s development was driven by the growing demand for preferential communication, a customer service initiative that allows a demographically diverse group of consumers to dictate how they would like to be contacted, whether by voice message, e-mail, text message, fax, electronic bill presentment or traditional print mail, and how they would like to respond.  CashLINC is essentially a “full circle of communication” with the consumer, implemented through a single vendor and data feed for simplicity and cost effectiveness.

For the CashLINC client, DIVDAT serves as the single point of contact for all data communications, distribution and retrieval, allowing a company to efficiently communicate with its constituents and customers, while managing all necessary data processing and management on the back end.

  • A company simply uploads their confidential data to a secure server, where it is then archived into the CashLINC Vault by DIVDAT. This data is then available for distribution, storage, retrieval, processing, analysis, reporting, etc., at any time.
  • Using this data, CashLINC executes a customer-driven preferential communication or notification, which can take the form of a voice message via phone, an electronic bill presentment, e-mail, cell phone text message, fax, or the traditional print-and-mail delivery method.
  • This will automatically trigger a customer response request to: pay a bill, update an account, call customer service…whatever the desired action might be.
  • The customer then responds: he or she pays the bill online, remits payment through mail, visits an electronic kiosk somewhere, or places a phone call.
  • DIVDAT records each response, then executes the data processing needed to fulfill it.
  • Lastly, the company that issued the initial notification receives the completion of the request: receipt of funds invoiced, requested data, or a follow-up response from the customer. 

“The concept of preferential communication is poised to revolutionize the communications process in virtually every industry,” said DIVDAT President Jason Bierkle.  “We are excited to introduce CashLINC, as it creates a win-win scenario for both our clients and the customers with whom they need to communicate. This comprehensive solution will enable our clients to get paid faster, increase customer service through preferential communication and – depending upon the volume of communications generated, could potentially save millions of dollars.”

“What makes this revolutionary is that CashLINC incorporates all forms of customer communication — voice, mail, e-mail, text messaging, Internet, kiosk —seamlessly, and through a single data feed,” Bierkle added. “By utilizing just one data feed for multiple forms of communication, CashLINC improves cash flow for the client.  We are confident that this turnkey solution will change the way companies get paid and stay connected to their customers.”


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